Visa had the opposite of a problem: a partnership with American superstar soccer player Christian Pulisic, air time during the World Cup, and a credit card they wanted to make relevant to this audience. As a lifelong soccer player myself (yes, I still play), I know just how game-changing a card can be.

So we changed the game with our TV :30

 

Can’t forget the power of a fútbol announcer on radio:

 

Then we followed up online with trendy TikTok posts:

 

ACD Copy: Michelle Marquez

ACD Art: Priscilla Karamzadeh

Copywriter: Kendo Bergman

Art Director: Gillian Chiboucas

GCD: Andy Curry