Visa had the opposite of a problem: a partnership with American superstar soccer player Christian Pulisic, air time during the World Cup, and a credit card they wanted to make relevant to this audience. As a lifelong soccer player myself (yes, I still play), I know just how game-changing a card can be.
So we changed the game with our TV :30
Can’t forget the power of a fútbol announcer on radio:
Then we followed up online with trendy TikTok posts:
ACD Copy: Michelle Marquez
ACD Art: Priscilla Karamzadeh
Copywriter: Kendo Bergman
Art Director: Gillian Chiboucas
GCD: Andy Curry